Wearable Technology at Wynn
Wynn's latest retail partnership isn't with a glamorous Italian fashion house or an alluring French parfumerie. Instead, it has expanded its luxury portfolio by adding a technological twist with Meta, the parent company of Facebook, Instagram, WhatsApp, and more.
The resort is now home to two Meta Labs locations—a pop-up near the casino and a permanent boutique on the second floor of Wynn Plaza Shops. Both opened last fall, bringing AI-powered eyewear, and wearable technology to Wynn Las Vegas.
"We didn't choose Vegas," says Matt Jacobson, vice president and creative director of AI Wearables at Meta. "We chose the Wynn. We wouldn't have opened anywhere else."
Here, guests can try on, explore, and purchase Meta's latest smart glasses between a few hands of blackjack, a memorable dinner, and a world-class show.
Inside Meta Labs at Wynn Plaza Shops
By displaying and demonstrating products in a physical retail environment, Meta Labs aims to help visitors understand how smart glasses fit not only on their faces but also into their daily lives.
Wynn Las Vegas locations are among a limited number of Meta Labs worldwide. Other locations can be found in Los Angeles, New York City, and Honolulu.
The spaces mirror the products themselves: clean, modern, and infused with personality.
At Wynn, guests can explore the full collection of Ray-Ban Meta smart glasses and Oakley Meta AI glasses, along with select limited-edition products available exclusively in-store. A dedicated section celebrates skateboard culture, reflecting the heritage of both brands. After selecting a pair, guests can personalize their cases with custom laser engraving completed on-site.
Exploring the Future of AI Wearables
As polished as the boutiques may be, Meta's real innovation comes alive during the guided demonstrations, which can be booked online.
These one-on-one experiences allow guests to explore the capabilities of Meta's newest wearable technologies firsthand. Many of the demonstrations showcase emerging technologies and concepts that offer a glimpse into the future of connected devices and AI-powered eyewear.
The experience includes features that feel lifted from science fiction: private displays visible only to the wearer, subtle hand gestures that control functions without touching a device, live language translation with written transcripts, and navigation tools that help users stay focused on the world in front of them.
"It was really important to us to create something that allowed you to live heads up," Jacobson says. "It's about being present yet connected."
The demonstrations offer a rare opportunity to experience emerging AI technology before it becomes commonplace.
What's Next for Meta Smart Glasses?
Technology continues to evolve rapidly, and Meta Labs offers a glimpse into where AI wearables are headed next.
Meta's partnership with EssilorLuxottica—the company behind Ray-Ban, Oakley, Persol, and Oliver Peoples, as well as licensed brands including Chanel, Prada, and Brunello Cucinelli—creates significant opportunities for future design innovation.
From a technology perspective, Meta unveiled Orion, an augmented reality glasses platform designed to blend digital and physical experiences. According to Meta, Orion aims to bridge the physical and virtual worlds, allowing users to interact with digital information in entirely new ways.
Future developments may include expanded fields of view, multiple virtual displays, and increasingly immersive holographic experiences.
Science fiction is becoming reality, and at Meta Labs at Wynn Las Vegas, visitors can experience a glimpse of that future today.
Planning Your Visit
Permanent Location — Wynn Plaza Shops
Sunday through Thursday: 10 a.m. to 9 p.m.
Friday and Saturday: 10 a.m. to 10 p.m.
A second Meta Labs pop-up experience is scheduled to return to Wynn Las Vegas from Aug. 25 through Oct. 11, giving guests another opportunity to explore Meta's latest AI wearables and smart-glasses technology in an immersive retail setting.
Guests are encouraged to reserve product demonstrations in advance to experience the latest Ray-Ban Meta and Oakley Meta technologies firsthand.
FAQ
What is Meta Labs at Wynn Las Vegas?
Meta Labs is a retail experience where guests can explore, test, and purchase Meta smart glasses and AI wearable technology.
Where is Meta Labs located at Wynn Las Vegas?
The permanent Meta Labs boutique is located on the second floor of Wynn Plaza Shops. A seasonal Meta Labs pop-up will also operate at Wynn Las Vegas from Aug. 25 through Oct. 11.
Can guests try Ray-Ban Meta smart glasses before purchasing?
Yes. Meta Labs offers guided demonstrations that allow guests to experience the products and their features firsthand.
What products are available at Meta Labs?
Guests can shop Ray-Ban Meta smart glasses, Oakley Meta AI glasses, and select limited-edition products.
Are Meta Labs locations available anywhere else?
Meta Labs locations are limited and can also be found in cities including Los Angeles, New York City, and Honolulu.
Key Takeaways
- Meta Labs brings Ray-Ban Meta smart glasses and AI wearables to Wynn Las Vegas.
- Wynn Plaza Shops is home to a permanent Meta Labs location.
- Guests can experience hands-on demonstrations of Meta's latest wearable technologies.
- Ray-Ban Meta and Oakley Meta products are available for purchase.
- Meta Labs offers a glimpse into the future of AI-powered eyewear and augmented reality.
