TB12: A Wynn Exclusive

TB12’s Alex Guerrero Talks About the Power of This Champion-Level Program

If you’re seeking to kick your fitness program to another level, Wynn Las Vegas now offers an exclusive experience sure to leave every guest feeling like a winner: TB12, the fitness program developed by seven-time Super Bowl champion Tom Brady and his longtime body coach Alex Guerrero.​ As we launch this exclusive program at the Fitness Center at Encore, we asked Guerrero to discuss the elements beneficial to every guest, no matter your fitness level.

WYNN: What do you consider the most innovative elements of the program?

ALEX GUERRERO: What separates us is our belief in pliability and our approach to wellness, which have inspired the development and implementation of the TB12 Method. Tom and I, alongside our TB12 Body Coaches, practice the TB12 Method, a series of healthy daily habits across five pillars, which facilitate muscle recovery, prevent injury, and improve performance for anyone with an active lifestyle.

TB12 provides personalized one-on-one sessions with Body Coaches to allow people to do what they love for as long as they desire, leveraging individualized programs and tools created for them. A TB12 Body Coach will help develop a holistic, comprehensive and personalized plan to help you feel better and perform your personal best, while he or she also will discuss personal wellness goals, current performance and recovery techniques, all to determine a customized holistic wellness plan.

WYNN: What can a guest expect when they book an appointment with a TB12 Body Coach?

AG: TB12’s Body Coach model is inspired by the relationship formed between me and Tom. A mix of licensed physical therapists, athletic trainers and acupuncturists, our expert Body Coaches offer the unique ability to enable clients to live without pain and learn more about lifestyle choices that will keep them healthy, resilient and vital for years to come. The personalized programs built for each client integrate revolutionary concepts in five key areas: deep-force muscle pliability work, hydration, nutrition, movement and mental fitness.

WYNN: How does a session with a TB12 Body Coach benefit every fitness level?

AG: TB12 Body Coaches meet with clients to assess their personal needs and goals and create a program personalized to each.

Because TB12 is for health-minded and active individuals of all skill levels and ages, we want people to feel like they can achieve their individual peak-performance goals, regardless of what level they’re at when they walk through the door. What you can expect from TB12 is a constant commitment to your health, exemplified by the unparalleled dedication provided by our Body Coaches. Our approach isn’t just about better performance; it’s about better living.

The principles of the program are applicable to everyone, based on the five pillars of the TB12 Method:

• Pliability: The most critical component of the TB12 Method is pliability, a state in which your muscles are resilient and able to move without restriction. Pliable muscles, achieved through hands-on body work and pliability movements, are better at absorbing force, allowing the body to withstand the impact of sport and daily life.
• Nutrition: We encourage a balanced approach to nutrition via primarily a plant-based diet, because what you put in your body determines what you get out of it. Focusing on nutrient-dense, anti-inflammatory foods helps accelerate muscle recovery.
• Hydration: We believe that optimal hydration, supplemented by electrolytes to maximize absorption, is critical to muscle function and recovery. Establishing a hydration baseline by drinking half your body weight in fluid ounces of water each day is the easiest way to get started.
• Movement: We focus on a functional approach to strength and conditioning, rather than simply training for maximum strength and speed. Training functionally means mimicking the movement and pace of your sport or daily activities, so you can perform without pain.
• Mental Fitness: Finally, we regard the brain as the most powerful muscle in the body. Keeping it fit, by prioritizing cognitive health and recovery, optimizes your ability to focus, learn, plan, remember, and adapt. Pairing that with a positive mindset is the key to overcoming the challenges of an active lifestyle.

WYNN: Finally, what's your best advice for how a session with a TB12 Body Coach can put someone on a new wellness path? 

AG: In addition to the above principles and pillars of the TB12 Method, one of the best ways to practice daily healthy habits is to focus on pliability. By visiting our centers and onsite locations, including Wynn, one can experience deep-tissue manipulation with a TB12 Body Coach, whose process is modeled after my work with Tom. One can also perform pliability work at home using devices like the TB12 Vibrating Pliability Roller, our Vibrating Pliability Sphere, or our Mini Sphere.

The second way to get pliable is to pursue a lifestyle that minimizes inflammation, provides adequate nutrition, and keeps you hydrated. A lifestyle that supports your pliability also must include a good amount of sleep, which helps your brain to recover and develop.

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