SPRING FORWARD

After months of research and planning, Wynn Collection—a tightly edited boutique of exclusive fashion and cosmetics—is now open.

BY JULIET IZON
PHOTOGRAPHY BY BRAD SWONETZ

Wynn's newest fashion boutique opened July 2015 with a collection of designers unrivaled on the Strip. Featuring pieces for men and women as well as cosmetics, Wynn Collection is the ultimate one-stop shop for exclusive luxury items. "The inspiration for the store came from a combination of a few luxury retailers and the Wynn aesthetic," says Hedy Woodrow, Senior Vice President of Retail for Wynn, who traveled to Europe and Asia to study the store design, fixtures, and layout of retailers to arrive at the final concept. Celebrated interior decorator Roger Thomas, Wynn Design and Development's Executive Vice President of Design, and his team conceived a sleek space outfitted in beige, whites, and neutral tones. "At Wynn, we like to use that color palette so that the merchandise is always featured," Woodrow explains. "Roger Thomas's team has done an incredible job translating various ideas into what is now the Wynn Collection."

Also of utmost importance to the design team was to use luxurious fabrics and wall coverings in the store and to hang artwork inside. "The areas and rooms are designed to allow the guests to soak in the Wynn experience and have it be consistent with our five-star property," Woodrow says. Even the furniture placement was thoroughly considered; with plenty of areas to lounge with a glass of Champagne, its salon-like environment encourages lingering. At 7,000 square feet, the shop will not only allow each piece to function like artwork, but will also have ample room to feature new collections or special pieces.

As for which collections are offered, expect only top-tier national and international names—around 40 brands, personally chosen by Woodrow. For women, Azzedine Alaïa, Roland Mouret, Valentino, Naeem Khan, Georges Chakra, and Lanvin are some of the featured labels, with handbags from designers like Judith Leiber and VBH. For men, Ermenegildo Zegna, John Varvatos, Paul & Shark, and Salvatore Ferragamo will all be available. But Wynn Collection doesn't just sell cocktail attire; it also stocks styles for both men and women from in-demand denim designers like AG and 7 for All Mankind. The shop's size means it won't be limited to established designers. "The design and square footage of the store allows us to feature new and up-and-coming designers as well," Woodrow says. There are also plans to use the space for designer trunk shows and philanthropic events that benefit the local community.

The newest addition to Wynn Collection is also one of the most glamorous: Tom Ford Beauty. Known for its hyperpigmented products, the brand has gained a loyal following, especially for its lipsticks. Having Tom Ford here "means our guest can be outfitted from head to toe," Woodrow says. "You can shop for day or evening and have your makeup done, all in one place." Luxury, glamour, and convenience: a perfect trifecta.